The creation process of micro and small business of the creative economy [doi: 10.21529/RECADM.2016007]

Aline Santos de Almeida, Rivanda Meira Teixeira
DOI: https://doi.org/10.21529/RECADM.2016007

Abstract

The study aimed to analyze the creation of micro and small business of the creative economy. Specifically intended to identify the sources of inspiration for the design and development of the idea; check how entrepreneurs evaluated and explored business opportunities; analyze the activities carried out during the period of preparation and conception, and finally report the difficulties observed during the creation phases. The research method adopted was the multiple case studies and were elected five cases according to the classification presented by UNCTAD (2010). Some results were noted such as that the business were found in different sectors of the creative economy and have generally little operation time. The business ideas originated essentially based on previous experience and knowledge acquired by entrepreneurs throughout their lives in areas that had personal interest. All entrepreneurs foresee on family and friends fundamental sources of support for the creation of the business, so that they could devote themselves to their enterprises. Among the identified obstacles, was the lack of recognition of the market, followed by difficulty in hiring qualified employees, establish partnerships and sell your products / services.


Keywords

Business creation; Creative economy; Micro and small enterprises

Compartilhe

References


Alves, E. P. M. A., & Souza, C. A. C. S. (2012). A Economia Criativa no Brasil: O Capitalismo Cultural Brasileiro Contemporâneo. Latitude, 6(2), 119-173.

Alves-Mazzotti, A. J., & Gewandsznajder, F. (2001). O método nas ciências naturais e sociais: pesquisa quantitativa e qualitativa (2 ed.). São Paulo: Pioneira Thompson Learning Ltda.

Alves-Mazzotti, A. J. (2006). Usos e Abusos dos Estudos de Caso. Cadernos de Pesquisa, 36(129), 637-651.

Arvola, K., Kuttim, M. & Venesaar, U. (2011). Development of creative entrepreneurship: Opinion of managers from Estonia, Latvia, Finland and Sweden. Business: Theory and Practice, 12(4).

Ball, L. (2003). Future directions for employability research in the creative industries, Working paper, Design Council and LTSN, London.

Bampton, R., & Cowton, C. J. (2002). The E-Interview. Forum: Qualitative Social Research, 3(2).

Bendassolli, P, F., Borges-Andrade, J. E., & Gondim, S. M. G. (2016). Self-Control, Self-Management and Entrepreneurship in Brazilian Creative Industries. Paidéia, 26(63), 25-33.

Bird, B. J. (1988). Implementing Entrepreneurial Ideas: The Case For Intention. Academy of Management Review, 13(3), 442–53

Borges, C., Filion, L. J. & Simard, G. (2008). Jovens Empreendedores e o Processo de Criação de Empresas. Revista de Administração Mackenzie, 9(8), 39-63.

Borges, J. D. (2005). Competitividade criativa. GV Executivo, 4(3), 86-90.

BRASIL (2011). Plano da Secretaria da Economia Criativa: Políticas, Diretrizes e Ações, 2011 – 2014. Brasília, Ministério da Cultura.

Carey, C. Naudin, A. (2006). Enterprise curriculum for creative industries students: An exploration of current attitudes and issues, Education + Training, 48(7), 518-531.

Chaston, I. (2008) Small Creative Industry Firms: A Development Dilemma? Management Decision, 46(6), 819-831.

Davidsson, P. & Gordon, S. R. (2012). Panel Studies of New Venture Creation: A methods-focused review and suggestions for future research. Small Business Economics, 39 (4), 853-876.

DCMS, Department of Culture, Media and Sport. (2001). Creative Industries Mapping Document 2001, London.

Dilelio, R. C. (2015). A Economia Criativa e Sua Novidade: Estudo De Caso Múltiplo em Empresas de Base Tecnológica em Porto Alegre e Arredores. Dissertação de Mestrado, 141 f.

Eisenhardt, K. (1989). Building Theories From Case Study Research. Academy of Management Review, 14(4), 532-550.

FIRJAN, Federação das Indústrias do Estado do Rio de Janeiro (2012). Mapeamento da Indústria Criativa no Brasil. Rio de Janeiro: Firjan.

Gartner, W. B. (1988). “Who is an entrepreneur?” is the wrong question. American Journal of Small Business, 12(4), 11-32.

Gomes, E. C. F. (2008). Oportunidades de negócios em indústrias criativas: uma visão prospectiva na cidade de Fortaleza. 2008 Dissertação (Mestrado em Administração de Empresas) – Centro de Estudos Sociais Aplicados, Universidade Estadual do Ceará, Fortaleza.

Hartley, J. (2008). From the Consciousness Industry to Creative Industries: Consumer-created content, social network markets and the growth of knowledge. In Jennifer Holt and Alisa Perren (Eds.) Media Industries: History, Theory and Methods. Oxford: Blackwell.

Holge-Hazelton, B. (2002). The Internet: A New Field for Qualitative Inquiry? Forum: Qualitative Social Research, 3(2).

Machado, H. P. V. (Org.). Empreendedorismo, oportunidades e cultura: seleção de casos no contexto brasileiro. Maringá: Eduem.

Meho, L. I. (2006). E-Mail Interviewing in Qualitative Research: A Methodological Discussion. Journal of the American Society for Information Science and Technology, 57(10), 1284–1295.

Milićević, V., Ilić, B. & Sofronijević, A. (2013). Business Aspects of Creative Industries from a Global Perspective. Journal for Theory and Practice Management, 66, 5-14.

O’Connor, H. & Madge, C. (2003). Focus groups in cyberspace. Qualitative Market Research: An International Journal, 6(2), 133-143.

Parkman, I. D., Holloway, S. S. & Sebastiao, H. (2012). Creative industries: Aligning Entrepreneurial Orientation and Innovation Capacity. Journal of Research in Marketing and Entrepreneurship, 14(1), 95-114.

Peterka, S. O., Delić, A. & Matešić, M. (2012). From idea to realization of the project: Why not business venture too? Case of the creative project “100lica stolica”. In Proceedings 32nd International Conference on Entrepreneurship and Innovation Maribor. Podim Potentials of Creative Industries.

Pires, V. S. & Albagli, S. (2012). Estratégias empresariais, dinâmicas informacionais e identidade de marca na economia criativa. Perspectivas em Ciência da Informação, 17(2), 109-122.

Reis, A. C. F. (2008). Economia Criativa como Estratégia de Desenvolvimento: Uma visão dos países em desenvolvimento. São Paulo: Itaú Cultural.

Rossoni, L. & Teixeira, R. M. (2008). A Interação dos Relacionamentos com os Recursos e a Legitimidade no Processo de Criação de uma Organização Social. Cadernos EBAPE.BR, 6(4), 1-19.

Santos-Duisenberg, E. dos. (2011) Secretaria da Economia Criativa no Brasil. In MINC. Plano da Secretaria da Economia Criativa: políticas, diretrizes e ações, 2011 – 2014. Brasília, Ministério da Cultura.

Sebrae Nacional. (2015) Guia do Empreendedor Criativo. Disponível em: http://www.bibliotecas.sebrae.com.br/chronus/ARQUIVOS_CHRONUS/bds/bds.nsf/e1bb929711a641ae93eb6dbb5853db3d/$File/5442.pdf

Shane, S. & Venkataraman, S. (2000). The Promise of Entrepreneurship as a Field of Research. The Academy of Management Review, 25(1), 217-226.

Silva, F. R. M. da. (2012). As Relações entre Cultura e Desenvolvimento e a Economia Criativa: Reflexões sobre a realidade brasileira. Revista NAU Social, 3(4), 111-121.

Swedberg, R. (2006). The Cultural Entrepreneur and the Creative Industries: beginning in Vienna. Journal of cultural economics, 30(4), 243-261.

Teixeira, R. M. (2012). O Processo de Criação de Novos Negócios em Turismo: estudo de casos múltiplos em agências de viagens em Curitiba, Paraná. Turismo em Análise, 23(2), 464-483.

Teixeira, R. M., Ducci, N. P. C., Sarrassini, N. S., Munhê, V. P. C. & Ducci, L. Z. (2011). Empreendedorismo Jovem e a Influência da Família: A História de Vida de uma Empreendedora de Sucesso. REGE, 18(1), 3-18.

Tu, C. & Yang, S. (2013) The Role of Entrepreneurial Creativity in Entrepreneurial Processes. International Journal of Innovation, Management and Technology, 4(2), 286-289.

UNCTAD (2010). Relatório de Economia Criativa 2010 – Economia Criativa: Uma Opção de Desenvolvimento Viável. São Paulo.

Watterson, L. (2008). Changing Other People’s Mind: Creative Entrepreneurs. Ejounalist, 9(1).

Wilson, N. & Stokes, D. (2002). Cultural entrepreneurs and creating exchange. Journal of Research in Marketing & Entrepreneurship, 4(2), 37-52.

Yin, R. K. (2010). Estudo de Caso: Planejamento e Métodos (5 ed.). Porto Alegre: Bookman.

Zardo, J. B. G. & Mello, R. E. S. de. (2012). Rio Criativo – Incubadora de Empreendimentos da Economia Criativa do Estado do Rio de Janeiro: Análise Crítica da Universidade Empreendedora Executora de Política Pública. Sistemas & Gestão, 7(2), 206-221.




Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.