MEIO AMBIENTE X ORGANIZAÇÕES: UMA DISCUSSÃO DOS EFEITOS CAUSADOS PELA ATUAÇÃO DAS ORGANIZAÇÕES DIANTE DA QUESTÃO AMBIENTAL

Abstract

In fact, all activity human being, mainly of enterprise character, has some ambient effect. The managers if have worried in adopting an Ambient Management aiming at to reduce and to control the problems introduced for an enterprise on the environment. It is under this prism that if searchs a bigger understanding of the processes of adaptation of the companies to the innovations that involve the organizational environment, over all those related to the environment and the ambient management. Therefore, it is intended in this work, to verify the effect caused for the organizations in the ambient questions, beyond its possible reactions in virtue of the alterations in the way where if they insert. In this direction, the article will be presented of the following form: first it will be argued relation of the environment with the organizations, after that it will be approached ahead performance of the organizations of the ambient question, stops in sequence dealing with the consequences of the changes for the market for, finally to arrive at the final conclusions.