O PAPEL DA CONFIABILIDADE NA REDUÇÃO DOS CUSTOS DE TRANSAÇÃO: REFLEXÕES ENTRE BRASIL, ESTADOS UNIDOS, JAPÃO E CORÉIA DO SUL

Abstract

Dyer & Chu (2003) have developed an empirical study regarding the trustworthiness in the relationship between assemblers and suppliers in the automotive industry in the United States, Japan, and South Korea during the years 1993 and 1994.  Based on parameters pointed out by Dyer and Chu this study aims to analyse the trustworthiness in the relationship supplier-purchaser in the brazilian automotive industry in the year 2004, establishing a certain comparison with those other countries.  Trustworthiness in the economical exchanges have been seen by some analysts as a valuable  economic asset  due to lower transaction costs (ex ante and ex post), which allow greater flexibility to respond to the market conditions in permanent changes and induce to a superior  information sharing, that provoke improvements in the governance structure coordination, adding up, this way, efforts to minimize the inefficiencies, facts that support two of the four hypothesis of this study. A fourth hypothesis which aims to check whether the bigger the trustworthiness between the parties the least the transaction costs and better profit performance does not have the necessary evidence in this study.  Based on Dyer and Chu’s work data, the object of this study is to perform a qualitative analysis of the relationship between a foreign auto assembler installed in Brazil and some of its parts suppliers.  In the final considerations of this work the theoretical arguments that the trustworthiness reduces the transaction costs in the exchange relationship  and improves the information sharing in the relationship supplier-purchaser are reinforced.