UNIVERSIDADE CORPORATIVA COMO ALAVANCA DA VANTAGEM COMPETITIVA

Abstract

The formal education for the work in superior level begins to face an unusual competition: the corporate universities that came from the experiences of training programs and development corporate professionals and from the observation that the university doesn't prepare appropriately for the work. The concept of corporate university appeared in the USA, in 1995, when General Eletric created Cotronville. But it was in the very start of 80 decade that happened a considerable increase of these new formation spaces. Another component that contributed to the fast growth of the corporate universities is the need of continuous learning, as a consequence of the vertiginous changes in the world of the work due to the permanent technological progresses and to the process of globalization of the economy. The corporate universities appear as solution for the alignment of the training initiatives with the strategy of the organization and the creation of competitive advantage, by means of permanent learning.