ORGANIZATIONAL COMPETENCIES AND STRATEGIC MANAGEMENT: A STUDY IN PUBLIC FINANCIAL INSTITUTIONS UNDER OPTICS OF THE RESOURCE BASED VIEW [doi: 10.5329/RECADM.20100902004]

Abstract

This study analyzes the organizacionais abilities of two public financial institutions as strategical resources for the reach of competitive advantages that allow the fulfilment of its mission. It analyzes the essential abilities of each one of the organizations, establishing a comparative analysis between these. The research qualitative, descriptive and was carried in two located public banks in Fortaleza. The used instrument of collection was the half-structuralized interview and the data had been treated comparativily, to make possible a vision of the situation of the organizations. The adopted theoretical referencial for the research considers the concept of organizacionais abilities articulated with the boarding strategy of the RBV. The results had pointed that, of the point of view of the sustainable competitive advantage to the light of the RBV, it can be affirmed that the Bank A withholds It greater competitiveness in relation to Bank B, therefore its classified resources and abilities as sustainable competitive advantage in the organizacionais resources and in the essential abilities in financial services they are: knowledge, systems and, in relation to the financial services, only the processing of transactions presents competitive advantage, however the same one is of temporary nature.