Organizational communication and the decision process in a cooperative enterprise

Abstract

The literature suggests that the academic beddings on the organizational communication are essentially instrumental and that there are no alternatives that allow for others dimensions of analysis. The intention of this work is to extend the understanding on different aspects of communication and how these affect the strategic decision process. The general orientation of the theoretical review of this work is the perspective of strategy as practice. The qualitative methodology was adopted to study the cooperative communications with internal and external participants. The research delineation was an exploratory one with a transversal orientation of analysis and involved a strategic process decision as inquiry object. The results demonstrated that organizational communication was present in each of the decision phases with distinct forms of influence in the results of the process. The present study proposes a synthesis model of analysis that approached questions related to organizational communication in a broader way, for future inquiries, with links that allow for the connection between different concepts of the organization field.