Whatsapp como ferramenta de ensino e aprendizagem por professores do ensino superior: uma avaliação utilizando o modelo de aceitação de tecnologia TAM

Leonardo Campinha dos Santos, Angilberto Sabino de Freitas, Jorge Brantes Ferreira
DOI: https://doi.org/10.21529/RECADM.2020011

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O objetivo deste estudo é investigar quais variáveis influenciam positivamente a intenção de aceitação do WhatsApp por professores universitários como ferramenta para o processo de ensino e aprendizagem, em um ambiente do ensino presencial. Para tal, utilizou-se o Modelo de Aceitação de Tecnologia (TAM). Foi aplicado um questionário on-line que resultou em uma amostra de 229 professores, que foi analisada por meio da Modelagem de Equações Estruturais (SEM). Os resultados apontam que o construto compatibilidade obteve grande influência sobre a facilidade de uso percebida, utilidade percebida e a atitude em relação ao uso. A atitude em relação ao uso também apresentou forte influência sobre a intenção de uso do WhatsApp. Por fim, os resultados sugerem que os professores universitários consideram como aspectos relevantes e influenciadores de uma atitude positiva em relação ao uso do WhatsAppa compatibilidade com seus valores, necessidades e experiências e a percepção do quanto útil pode ser o seu uso.

 


Palavras-chave

modelo de aceitação de tecnologia (TAM); m-learning; Whatsapp; modelagem de equações estruturais


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