Revalidação da escala mobile users' information privacy concerns para o contexto brasileiro

Sady Darcy da Silva Junior, Edimara Mezzomo Luciano, Rafael Mendes Lübeck
DOI: https://doi.org/10.21529/RECADM.2020012

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Resumo

O objetivo desta pesquisa foi revalidar a escala Mobile Users' Information Privacy Concerns (MUIPC) ao contexto brasileiro, comparando os resultados obtidos aos do contexto norte-americano. Tratou-se de um estudo quantitativo composto por uma amostra de 309 respondentes brasileiros, que responderam via web as questões retrotraduzidas da escala MUIPC. Os dados coletados foram submetidos à análise fatorial exploratória e os resultados obtidos assemelharam-se a uma das pesquisas anteriores realizadas com respondentes norte-americanos. A principal contribuição do estudo foi a adaptação de uma escala de medição da preocupação com a privacidade das informações para usuários de apps de equipamentos mobile para a língua portuguesa, que poderá auxiliar pesquisadores brasileiros em investigações no contexto nacional.


Palavras-chave

preocupação com a privacidade da informação; apps; mobile users information privacy concerns scale


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