The Business contribution for sustainable consumption: A proposal of theoretical categories and analytical parameters

Minelle Enéas Silva, Gesinaldo Ataíde Cândido

Texto completo:

Artigo PDF


This paper aims to propose a set of analytical categories and parameters to Michaelis’ (2003) theoretical model, in order to facilitate the role of business in sustainable consumption. For this, the theoretical essay form was used. Along this study we identified a set of theoretical categories (Eco-efficiency, Own Consumer Practices, Government Incentives, Supply Chain Links, Choice Edition, Corporate Citizenship, Responsible Marketing and Dialogue with Stakeholders), which together with the analysis criteria facilitates the analyses of the model. Therefore, the greatest contribution of this paper was to propose ways that can guide studies in sustainable consumption.



Sustainable Consumption; Responsible Business Practices; Social Interactions


Böhm, S., Misoczky, M. C. & Moog, S., (2012). Greening Capitalism? A Marxist Critique of Carbon Markets, Organization Studies, 33 (11).

Brown, L., (2003). Eco-economia. Earth Policy Institute/ UMA - Universidade Livre da Mata Atlântica. Available in: . Accessed: Nov. 2011.

Buenstfort, G.; Cordes, C., (2008). Can sustainable consumption be learned? A model of cultural evolution, Ecological Economics, p.646-657.

Caeiro, S., Ramos, T. B., Huisingh, D., (2012). Procedures and criteria to develop and evaluate household sustainable consumption indicators, Journal of cleaner production, 27, 72-91.

Carroll, A. B. (1998). The Four Faces to Corporate Citizenship, Business and Society Review, (100-101), p. 1-7.

Carroll, A. B.; Buchholtz, A. K., (2008). Business & Society: Ethics and Stakeholders Management. Mason – USA: Cengage Learning.

Crane, A.; Matten, D.; Moon, J. (2010). The emergence of corporate citizenship: historical development and alternative perspectives. Handbook of research on global corporate citizenship. Cheltenham: Edward Elgar.

Conferência das Nações Unidas sobre Meio Ambiente e Desenvolvimento. CNUMAD, (1992) Agenda 21 Global. Available in: . Accessed: Nov. 2011.

Dacin, M. T.; Goodstein, T.; Scott, W. R., (2002). Institutional theory and institutional change, Academy of Management Journal, 45 (1), 45-57.

Elkington, J., (1998). Cannibals with forks: The triple bottom line of 21th century business. Gabriola Island, Canada: New Society Publishers.

Foladori, G., (2005). Por uma sustentabilidad alternativa. Uruguai: Colección Cabichui.

Fuchs, D. A.; Lorek, S., (2005). Sustainable consumption governance: A history of promises and failures, Journal of Consumer Policy, 28, p.261-288.

Hawken, P.; Lovins, A.; Lovins, H. Natural Capitalism: creating the next industrial revolution. Little Brown – USA, 1999. Available in: . Accessed: Aug. 2011.

Hopwood, B., Mellor, M., O’Brien, G., (2005) Sustainable Development: Mapping Different Approaches. Sustainable Development, 13, pp. 38-52.

Jackson, T., Michaelis, L., (2003). Policies for sustainable consumption, A Report to the sustainable development commission. UK Sustainable Development Comission, September. Available in: . Accessed: Nov. 2011.

Jackson, T. (2007). Sustainable Consumption. In Atkinson, G.; Dietz, S.; Neumayer, E. (editors). Handbook of Sustainable Development. Cheltenham: Edward Elgar.

Jones, P., Clarke-Hill, C., Comfort, D., & Hillier, D., (2008). Marketing and sustainability, Marketing Intelligence & Planning, 16 (2), 123-130.

Kärnä, J., Hansen, E., & Juslin, H., (2003). Social responsibility in environmental marketing planning, European Journal of Marketing, 37 (5), 848-871.

Kazazian, T., (2005). Haverá a idade das coisas leves: design e desenvolvimento sustentável. São Paulo: SENAC-SP.

Kotler, P., Kartajaya, H., & Setiawan, I., (2010). Marketing 3.0: as forças que estão definindo o novo marketing centrado no ser humano. Rio de Janeiro: Elsevier.

Kte'pi, B., (2009). Sustainable Development. Encyclopaedia of Business in Today's World. SAGE Publications.

Linton, J. D., Klassen, R., Jayaraman, V. (2007). Sustainable Supply Chains: An introduction, Journal of Operations Management, 1075-1082.

Lipovetsky, G., (2007). A felicidade paradoxal: ensaio sobre a sociedade de hiperconsumo. São Paulo: Companhia das Letras.

Lorek, S., & Fuchs, D., (2013). Strong sustainable consumption governance – precondition for a degrowth path? Journal of cleaner production, 38, 36-43.

Maignan, I., & Ferrell, O. C., (2000). Measuring Corporate Citizenship in Two Countries: The Case of United States and France, Journal of Business Ethics, Springer Science.

Málovics, G., Csigéné, N. N., & Kraus, S., (2008). The role of corporate social responsibility in strong sustainability, The Journal of Socio-Economics, 37, 907-918.

Meneghetti, F. K., (2011). O que é um ensaio teórico? Revista de Administração Contemporânea, 15 (2), 320-332.

Michaelis, L., (2000a). Ethics of consumption. Ethics & Society. Available in: Accessed: Nov. 2012.

Michaelis, L., (2000b). Sustainable consumption and production. In: Dodds, F., Middleton, T. Earth Summit 2002: A new deal. Earth scan Publications Ltd.

Michaelis, L., (2003). The role of business in sustainable consumption, Journal of Cleaner Production, 11.

Mont, O., (2004). Institutionalisation of sustainable consumption patterns based on shared use, Ecological Economics, 50, 135-153.

Mont, O., & Plepys, A., (2007). Sustainable consumption progress: should we be proud or alarmed? Journal Cleaner Production, 16, 531-537.

Moore, G., Slack, R., & Gibbon, J., (2009). Criteria for Responsible Business Practice in SMEs: An Exploratory Case of U.K. far Trade Organisations, Journal of Business Ethics, 89 (2), 173-188.

Muster, V., (2010). Companies promoting sustainable consumption of employees, Journal of consumer policy, 34(1), 161-174.

Norton, B. G., (2007). Ethics and sustainable development: an adaptive approach to environmental choice. In Atkinson, G.; Dietz, S.; Neumayer, E. (editors). Handbook of Sustainable Development. Cheltenham: Edward Elgar.

Peattie, K., (2007). Toward sustainable organizations for the 21st century. 21st Century Management: A Reference Handbook. SAGE Publications.

Porter, M. E.; Van der Linde, C., (1995). Green and competitive: Ending the stalemate. Harvard Business Review, September – October, pp. 120 – 134.

Rennings, K., (2000). Redefining innovation: eco-innovation research and the contribution from ecological economics, Ecological Economics, 32.

Sachs, I., (2007). Rumo à ecossocioeconomia: teoria e prática do desenvolvimento. São Paulo: Cortez.

Schrader, U., & Thøgersen, J., (2011). Putting sustainable consumption into practice, Journal of consumer policy, 34(1), 3-8.

Schumacher, E. F., (2001). Lo pequeño es hermoso. 3ed. Espana: Tursen S.A.

Seyfang, G., (2006). Ecological citizenship and sustainable consumption: examining local organic food networks, Journal of Rural Studies, (22), 383-395.

Silva, M. E., (2011). A contribuição de práticas empresariais responsáveis para o consumo sustentável no varejo de supermercados: O caso Wal-Mart Brasil. 137p. Dissertação (Mestrado em Administração) – Programa de Pós-Graduação em Administração (PROPAD). Universidade Federal de Pernambuco, Recife.

Silva, M. E., (2012). Consumo Sustentável: A Articulação de um constructo sob a perspectiva do desenvolvimento sustentável, Revista Eletrônica de Ciência Administrativa, 11 (2).

Silva, M. E., Corrêa, A. P. M., & Gómez, C. R. P. (2012). Inovando para o Consumo Sustentável: o desafio na construção de um novo paradigma organizacional, Revista de Negócios (Online), 17 (1), Jan-Mar.

Silva, M. E., & Gómez, C. R. P., (2011). O papel do governo e a prática do consumo sustentável: Como esse stakeholder atua no setor elétrico? Revista Eletrônica de Ciência Administrativa, 10 (2), p. 107-123.

Silva, M. E., Oliveira, A. P. G., & Gómez, C. R. P. (2013). Can collaboration between firms and stakeholders stimulate sustainable consumption? Discussing roles in the Brazilian electricity sector, Journal of Cleaner Production, 47, 236-244.

Smith, N., (2007). Nature as accumulation strategy, Socialist Register, (43).

Steiner, G. A., & Steiner, J. F., (2006). Business, government and society: A managerial perspective, text and cases. (11 ed.). Nova York: McGraw-Hill.

Taylor, B., (2006). Encouraging industry to assess and implement clear production measures, Journal of cleaner production, 14.

Tukker, A., Emmert, S., Charter, M., Vezzoli, C., Sto, E., Andersen, M. M., Geerken, T., Tischner, U., & Lahlou, S., (2008). Fostering change of sustainable consumption and production: an evidence based view, Journal of cleaner production, 16.

United Nations Conference on Sustainable Development. UNCSD, (2012). 7 critical issues at Rio+20, Rio de Janeiro. Available in: Accessed: Ago. 2012

World Business Council for Sustainable Development. WBCSD, (2008). Sustainable Consumption: Facts e Tends – From a business perspective. Available in: . Accessed: may. 2011.

Licença Creative Commons
Esta obra está licenciada sob uma licença Creative Commons Atribuição 4.0 Internacional.