Working out loud: consegue ouvir meu trabalho?

Maruza Vieira Barboza Tavares, Vanessa Saldanha Pinheiro, Ana Augusta Ferreira de Freitas
DOI: https://doi.org/10.21529/RECADM.2021019

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O objetivo deste estudo é analisar a prática de Working Out Loud (WOL) na mídia social Instagram, com vistas a compreender a maneira como essa narrativa laboral é apresentada pelos indivíduos.  Para tanto, foi conduzida uma coleta de dados manual, quando perfis do Instagram foram utilizados para imersão no contexto da prática do WOL. Com uma abordagem para pesquisa de dados qualitativos nas mídias sociais, o corpus do estudo compreendeu 193 postagens que mostravam o usuário apresentando seu trabalho. Os resultados corroboram a importância do estudo do WOL para o entendimento da forma como o trabalho perpassa a vida pessoal dos indivíduos e revelam o modo como esse fenômeno abre a possibilidade para que indivíduos construam suas identidades enquanto profissionais perante o público das redes sociais, que nem sempre estão inseridos em seus ambientes de trabalho. O gerenciamento de impressões, através de legendas, tags e imagens que promovem exposições, ensinamentos e reflexões, mostra-se como elemento constituinte desse processo.


Palavras-chave

working out loud (WOL); trabalho; mídias sociais; Instagram


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