Análise do discurso no institucionalismo organizacional: possibilidades a partir do discurso midiático

Samir Adamoglu de Oliveira, Renata Maria Fragoso Sobrinho, Edson Ronaldo Guarido Filho
DOI: https://doi.org/10.21529/RECADM.2015005

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O objetivo do ensaio é discutir, dentro dos estudos organizacionais (EORs), as implicações e possibilidades metodológicas de se analisar a participação do discurso midiático na (re)construção social de padrões institucionais vigentes. Inspirado no framework de Phillips, Lawrence e Hardy (2004), a argumentação baseia-se na articulação do discurso com o institucionalismo organizacional, inserindo a mídia como participante da construção da realidade social enquanto ator que influencia e é influenciado por seu contexto institucional, como um sistema simbólico e como loci de interação. Implicações e possibilidades acerca de como proceder metodologicamente de modo a empreender investigações no empírico que deem conta de abordar e estudar o discurso midiático nas organizações – e em campos organizacionais –, são aventadas.

 


Palavras-chave

Instituições; Discurso midiático; Práticas discursivas

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Referências


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