A influência da maturidade do campo institucional na legitimidade do empreendedor institucional varejista

André Luiz Barbosa da Silva, Juracy Parente
DOI: https://doi.org/10.21529/RECADM.2021009

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Este artigo tem como objetivo descrever como o grau de maturidade institucional do polo varejista de rua pode influenciar na construção da legitimidade do empreendedor institucional varejista (EIV’s). O estudo está fundamentado na abordagem qualitativa com estudo de caso múltiplo envolvendo empreendedores institucionais no projeto de revitalização, totalizando oito polos varejistas brasileiros. A pesquisa contribui para o campo da Teoria Institucional, mais precisamente a vertente do empreendedorismo institucional ao demostrar que diferentemente da Teoria existente, os resultados demostram que mesmo seguindo os preceitos teóricos propostos para construção da legitimidade, os empreendedores institucionais não conseguiram realizá-la. Isso correu em decorrência das características do campo “pré-emergente” que não apresentou um grau mínimo de institucionalização necessária para garantir a atuação integral do empreendedor institucional varejista no processo de revitalização. Desta forma, a pesquisa reforça que, além de apresentar comportamentos de empreendedores institucionais e possuir um projeto relevante em benefício dos atores, deve-se analisar antecipadamente a maturidade do campo e perfil dos atores para posteriormente delinear estratégias de construção de legitimidade.


Palavras-chave

empreendedorismo institucional; legitimidade; maturidade de campos institucionais; polos varejistas de ruas

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