Consumo sustentável e inovação social: o caso da moeda social do Banco Palmas

Angelica Catarine da Mota Araújo, Verônica Macário Oliveira, Suzanne Érica Nóbrega Correia
DOI: https://doi.org/10.21529/RECADM.2021005

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O objetivo deste artigo é analisar elementos de inovação social que podem contribuir para promoção do consumo sustentável. Para tanto, foi realizado um estudo de caso da moeda social operacionalizada pelo Banco Palmas. Desse modo, utilizou-se o framework proposto por Araújo (2020). O Banco Palmas é considerado um caso emblemático de inovação social que favorece a satisfação das necessidades sociais em diversas áreas, inclusive as de consumo. A compreensão da inovação social a partir da perspectiva do consumo sustentável ressalta a importância de analisar novos formatos organizacionais caracterizados por estruturas inovadoras, inclusivas e sustentáveis. A moeda social desempenha um papel-chave nesse processo porque reorganiza a economia local e promove uma transformação social. Além disso, ela auxilia no acesso ao consumo, incentivando a valorização dos recursos e potencialidades locais, de forma a promover uma rede local de produtores e consumidores. Isso representa uma mudança social e cultural da comunidade por meio de processos participativos e de emancipação.


Palavras-chave

consumo sustentável; inovação social; moeda social; Banco Palmas


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