O impacto da Covid-19 na transformação digital da indústria da música

Daniela Ribas Ghezzi, Charles Kirschbaum
DOI: https://doi.org/10.21529/RECADM.2022010

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Esse artigo analisa os principais impactos da pandemia COVID-19 sobre a trajetória de transformação digital na Indústria da Música. Antes da pandemia, a Indústria da Música mostrava recuperação de faturamento a partir da difusão de modelos de negócio baseados no streaming. Com base na pesquisa documental de artigos coletados entre março de 2020 e junho de 2021, sugerimos que a transformação digital poderá tomar dois ‘caminhos’ distintos. Em um caminho, espera-se que a transformação digital na indústria aumente a centralidade dos serviços de streaming, acompanhado de aumento na concentração na indústria. Um outro caminho inclui o surgimento de modelos de negócio que promovam maior interação direta entre músicos e fãs, aumentando a inovação e diminuindo a concentração na indústria. Concluímos o artigo com sugestões de contribuições à literatura.


Palavras-chave

indústria da música; transformação digital; indústrias criativas; plataformas

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